Tracking sales back to google adwords campaign
hopefully this is not a little vague,
Wondering if anyone can point me in the right direction, I want to essentially be able to track new sales back to what ad words campaign they came from or potentially where did the click that led them to our page.
I have been exploring google analytics and can see clicks conversions etc on that but how would I even start wanting to tag sales in real time with what I need to map them back to GA data, is it the Google cookie id?
thanks!
google-adwords
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
add a comment |
hopefully this is not a little vague,
Wondering if anyone can point me in the right direction, I want to essentially be able to track new sales back to what ad words campaign they came from or potentially where did the click that led them to our page.
I have been exploring google analytics and can see clicks conversions etc on that but how would I even start wanting to tag sales in real time with what I need to map them back to GA data, is it the Google cookie id?
thanks!
google-adwords
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
add a comment |
hopefully this is not a little vague,
Wondering if anyone can point me in the right direction, I want to essentially be able to track new sales back to what ad words campaign they came from or potentially where did the click that led them to our page.
I have been exploring google analytics and can see clicks conversions etc on that but how would I even start wanting to tag sales in real time with what I need to map them back to GA data, is it the Google cookie id?
thanks!
google-adwords
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
hopefully this is not a little vague,
Wondering if anyone can point me in the right direction, I want to essentially be able to track new sales back to what ad words campaign they came from or potentially where did the click that led them to our page.
I have been exploring google analytics and can see clicks conversions etc on that but how would I even start wanting to tag sales in real time with what I need to map them back to GA data, is it the Google cookie id?
thanks!
google-adwords
google-adwords
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
asked Nov 21 '18 at 1:01
Grant McKinnonGrant McKinnon
1451514
1451514
add a comment |
add a comment |
1 Answer
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With google analytics, sessions will already be tagged properly with a source/medium of google/cpc and include the campaign URNs. The key to correlating those sessions to sales is to ensure your site is sending enhanced e-commerce events:
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
It's really not much different than sending a normal pageview event with Google Analytics. You just send a different event with the data structure that GA is expecting anytime a part of your funnel is viewed in a browser (product view, add to cart, checkout, etc).
Many e-commerce platforms like Shopify, WooCommerce, Magento, etc. have pre-built solutions for doing this. You should only need to build a custom solution if your site itself is custom built.
https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup
https://marketplace.magento.com/tatvic-tatvic-google-analytics-enhanced-ecommerce.html
Full disclosure: I am not affiliated with any of these plugins or platforms, just providing links to the most popular enhanced e-commerce solutions for each one.
Once your site site is properly configured to send the e-commerce events there are multiple ways to see which ads have resulted in sales. The easiest is under Acquisition > Google Ads > Campaigns. It will show you a breakdown of visitors and conversions by add URN:
You can also see a breakdown under Acquisition > All Traffic > Source Medium, though you'll have to add a secondary dimension to see the campaign URNs:
This latter one is a great view for correlating sales from other sources as well, such as organic, referral, etc.
answered Nov 21 '18 at 3:03
MikeMike
1,434818
add a comment |
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1 Answer
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1 Answer
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active
oldest
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votes
With google analytics, sessions will already be tagged properly with a source/medium of google/cpc and include the campaign URNs. The key to correlating those sessions to sales is to ensure your site is sending enhanced e-commerce events:
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
It's really not much different than sending a normal pageview event with Google Analytics. You just send a different event with the data structure that GA is expecting anytime a part of your funnel is viewed in a browser (product view, add to cart, checkout, etc).
Many e-commerce platforms like Shopify, WooCommerce, Magento, etc. have pre-built solutions for doing this. You should only need to build a custom solution if your site itself is custom built.
https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup
https://marketplace.magento.com/tatvic-tatvic-google-analytics-enhanced-ecommerce.html
Full disclosure: I am not affiliated with any of these plugins or platforms, just providing links to the most popular enhanced e-commerce solutions for each one.
Once your site site is properly configured to send the e-commerce events there are multiple ways to see which ads have resulted in sales. The easiest is under Acquisition > Google Ads > Campaigns. It will show you a breakdown of visitors and conversions by add URN:
You can also see a breakdown under Acquisition > All Traffic > Source Medium, though you'll have to add a secondary dimension to see the campaign URNs:
This latter one is a great view for correlating sales from other sources as well, such as organic, referral, etc.
answered Nov 21 '18 at 3:03
MikeMike
1,434818
add a comment |
With google analytics, sessions will already be tagged properly with a source/medium of google/cpc and include the campaign URNs. The key to correlating those sessions to sales is to ensure your site is sending enhanced e-commerce events:
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
It's really not much different than sending a normal pageview event with Google Analytics. You just send a different event with the data structure that GA is expecting anytime a part of your funnel is viewed in a browser (product view, add to cart, checkout, etc).
Many e-commerce platforms like Shopify, WooCommerce, Magento, etc. have pre-built solutions for doing this. You should only need to build a custom solution if your site itself is custom built.
https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup
https://marketplace.magento.com/tatvic-tatvic-google-analytics-enhanced-ecommerce.html
Full disclosure: I am not affiliated with any of these plugins or platforms, just providing links to the most popular enhanced e-commerce solutions for each one.
Once your site site is properly configured to send the e-commerce events there are multiple ways to see which ads have resulted in sales. The easiest is under Acquisition > Google Ads > Campaigns. It will show you a breakdown of visitors and conversions by add URN:
You can also see a breakdown under Acquisition > All Traffic > Source Medium, though you'll have to add a secondary dimension to see the campaign URNs:
This latter one is a great view for correlating sales from other sources as well, such as organic, referral, etc.
answered Nov 21 '18 at 3:03
MikeMike
1,434818
add a comment |
With google analytics, sessions will already be tagged properly with a source/medium of google/cpc and include the campaign URNs. The key to correlating those sessions to sales is to ensure your site is sending enhanced e-commerce events:
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
It's really not much different than sending a normal pageview event with Google Analytics. You just send a different event with the data structure that GA is expecting anytime a part of your funnel is viewed in a browser (product view, add to cart, checkout, etc).
Many e-commerce platforms like Shopify, WooCommerce, Magento, etc. have pre-built solutions for doing this. You should only need to build a custom solution if your site itself is custom built.
https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup
https://marketplace.magento.com/tatvic-tatvic-google-analytics-enhanced-ecommerce.html
Full disclosure: I am not affiliated with any of these plugins or platforms, just providing links to the most popular enhanced e-commerce solutions for each one.
Once your site site is properly configured to send the e-commerce events there are multiple ways to see which ads have resulted in sales. The easiest is under Acquisition > Google Ads > Campaigns. It will show you a breakdown of visitors and conversions by add URN:
You can also see a breakdown under Acquisition > All Traffic > Source Medium, though you'll have to add a secondary dimension to see the campaign URNs:
This latter one is a great view for correlating sales from other sources as well, such as organic, referral, etc.
answered Nov 21 '18 at 3:03
MikeMike
1,434818
With google analytics, sessions will already be tagged properly with a source/medium of google/cpc and include the campaign URNs. The key to correlating those sessions to sales is to ensure your site is sending enhanced e-commerce events:
https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce
It's really not much different than sending a normal pageview event with Google Analytics. You just send a different event with the data structure that GA is expecting anytime a part of your funnel is viewed in a browser (product view, add to cart, checkout, etc).
Many e-commerce platforms like Shopify, WooCommerce, Magento, etc. have pre-built solutions for doing this. You should only need to build a custom solution if your site itself is custom built.
https://wordpress.org/plugins/enhanced-e-commerce-for-woocommerce-store/
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup
https://marketplace.magento.com/tatvic-tatvic-google-analytics-enhanced-ecommerce.html
Full disclosure: I am not affiliated with any of these plugins or platforms, just providing links to the most popular enhanced e-commerce solutions for each one.
Once your site site is properly configured to send the e-commerce events there are multiple ways to see which ads have resulted in sales. The easiest is under Acquisition > Google Ads > Campaigns. It will show you a breakdown of visitors and conversions by add URN:
You can also see a breakdown under Acquisition > All Traffic > Source Medium, though you'll have to add a secondary dimension to see the campaign URNs:
This latter one is a great view for correlating sales from other sources as well, such as organic, referral, etc.
answered Nov 21 '18 at 3:03
MikeMike
1,434818
answered Nov 21 '18 at 3:03
MikeMike
1,434818
answered Nov 21 '18 at 3:03
MikeMike
1,434818
answered Nov 21 '18 at 3:03
MikeMike
1,434818
1,434818
add a comment |
add a comment |
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