Converting very wide logos to square formats
We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:
You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.
I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:
I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!
logo
add a comment |
We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:
You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.
I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:
I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!
logo
Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?
– Mikael Carlsson
Feb 25 at 10:45
No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!
– mayersdesign
Feb 25 at 10:47
add a comment |
We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:
You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.
I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:
I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!
logo
We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:
You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.
I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:
I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!
logo
logo
asked Feb 25 at 9:39
mayersdesignmayersdesign
6,63312251
6,63312251
Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?
– Mikael Carlsson
Feb 25 at 10:45
No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!
– mayersdesign
Feb 25 at 10:47
add a comment |
Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?
– Mikael Carlsson
Feb 25 at 10:45
No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!
– mayersdesign
Feb 25 at 10:47
Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?
– Mikael Carlsson
Feb 25 at 10:45
Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?
– Mikael Carlsson
Feb 25 at 10:45
No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!
– mayersdesign
Feb 25 at 10:47
No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!
– mayersdesign
Feb 25 at 10:47
add a comment |
3 Answers
3
active
oldest
votes
According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.
There are certain conceptual premises to consider that can directly affect the design:
Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?
Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...
Position: must they respect an order: left-right / first-second / top-down?
Once obtained these answers, adjust the design trying to:
- Altering as less as possible the structure of each logo:
- Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design
add a comment |
You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.
This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.
Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.
Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.
add a comment |
Polar format will fit inside a square and there's some room even left over.
An example (sorry for poor transformation accuracy
add a comment |
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3 Answers
3
active
oldest
votes
3 Answers
3
active
oldest
votes
active
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votes
active
oldest
votes
According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.
There are certain conceptual premises to consider that can directly affect the design:
Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?
Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...
Position: must they respect an order: left-right / first-second / top-down?
Once obtained these answers, adjust the design trying to:
- Altering as less as possible the structure of each logo:
- Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design
add a comment |
According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.
There are certain conceptual premises to consider that can directly affect the design:
Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?
Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...
Position: must they respect an order: left-right / first-second / top-down?
Once obtained these answers, adjust the design trying to:
- Altering as less as possible the structure of each logo:
- Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design
add a comment |
According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.
There are certain conceptual premises to consider that can directly affect the design:
Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?
Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...
Position: must they respect an order: left-right / first-second / top-down?
Once obtained these answers, adjust the design trying to:
- Altering as less as possible the structure of each logo:
- Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design
According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.
There are certain conceptual premises to consider that can directly affect the design:
Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?
Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...
Position: must they respect an order: left-right / first-second / top-down?
Once obtained these answers, adjust the design trying to:
- Altering as less as possible the structure of each logo:
- Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design
edited Feb 25 at 20:51
answered Feb 25 at 12:07
DanielilloDanielillo
22.7k13378
22.7k13378
add a comment |
add a comment |
You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.
This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.
Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.
Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.
add a comment |
You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.
This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.
Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.
Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.
add a comment |
You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.
This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.
Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.
Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.
You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.
This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.
Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.
Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.
edited Feb 25 at 11:13
answered Feb 25 at 11:00
Billy KerrBilly Kerr
27.2k22058
27.2k22058
add a comment |
add a comment |
Polar format will fit inside a square and there's some room even left over.
An example (sorry for poor transformation accuracy
add a comment |
Polar format will fit inside a square and there's some room even left over.
An example (sorry for poor transformation accuracy
add a comment |
Polar format will fit inside a square and there's some room even left over.
An example (sorry for poor transformation accuracy
Polar format will fit inside a square and there's some room even left over.
An example (sorry for poor transformation accuracy
answered Feb 25 at 15:09
user287001user287001
22.4k21237
22.4k21237
add a comment |
add a comment |
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Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?
– Mikael Carlsson
Feb 25 at 10:45
No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!
– mayersdesign
Feb 25 at 10:47