Converting very wide logos to square formats












8















We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:



enter image description here



You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.



I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:



enter image description here



I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!










share|improve this question























  • Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?

    – Mikael Carlsson
    Feb 25 at 10:45











  • No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!

    – mayersdesign
    Feb 25 at 10:47
















8















We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:



enter image description here



You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.



I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:



enter image description here



I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!










share|improve this question























  • Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?

    – Mikael Carlsson
    Feb 25 at 10:45











  • No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!

    – mayersdesign
    Feb 25 at 10:47














8












8








8








We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:



enter image description here



You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.



I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:



enter image description here



I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!










share|improve this question














We all know how much easier our lives became when social media decided that our clients brands needed to be adequately represented in square format! So far I have always managed to pull of this tricky conversion, but this time I am faced with a particularly tricky (inherited) logo:



enter image description here



You can see here that the logo is comprised of three elements. The "Bosch" logo which has to be included contractually, the companies (unfortunately) extended name (stylised), and a tagline that could be omitted in square format.



I have relied before on a method of using only the company initials in the "avatar" format, stylised in the same way as the logo, but in this case, with the (ironically) square Bosch logo needing to be included I am stumped. These, for example, are awful:



enter image description here



I would love to here what tricks/techniques any of you have for dealing with this issue. I think it goes without saying that this client is not Bosch! If they were then firstly I'd me much wealthier, and secondly I'd be very happy my logo was exactly square and take the rest of the day off! In this case both the Bosch and the stylised company mark have to be included. Somehow!







logo






share|improve this question













share|improve this question











share|improve this question




share|improve this question










asked Feb 25 at 9:39









mayersdesignmayersdesign

6,63312251




6,63312251













  • Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?

    – Mikael Carlsson
    Feb 25 at 10:45











  • No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!

    – mayersdesign
    Feb 25 at 10:47



















  • Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?

    – Mikael Carlsson
    Feb 25 at 10:45











  • No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!

    – mayersdesign
    Feb 25 at 10:47

















Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?

– Mikael Carlsson
Feb 25 at 10:45





Many companys has a vertical version of their logo in their graphic profile. There isn't any such that in this case?

– Mikael Carlsson
Feb 25 at 10:45













No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!

– mayersdesign
Feb 25 at 10:47





No, I'm afraid not. Thus far they have been able to use this layout on everything. In fact they have vertical "flags" but that is simply the logo sideways!

– mayersdesign
Feb 25 at 10:47










3 Answers
3






active

oldest

votes


















9














According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.



There are certain conceptual premises to consider that can directly affect the design:



Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?



enter image description here



Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...



enter image description here



Position: must they respect an order: left-right / first-second / top-down?



enter image description here



Once obtained these answers, adjust the design trying to:




  • Altering as less as possible the structure of each logo:


enter image description here




  • Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design


enter image description here






share|improve this answer

































    3














    You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.



    This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.



    Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.



    Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.






    share|improve this answer

































      3














      Polar format will fit inside a square and there's some room even left over.



      An example (sorry for poor transformation accuracy



      enter image description here






      share|improve this answer























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        3 Answers
        3






        active

        oldest

        votes








        3 Answers
        3






        active

        oldest

        votes









        active

        oldest

        votes






        active

        oldest

        votes









        9














        According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.



        There are certain conceptual premises to consider that can directly affect the design:



        Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?



        enter image description here



        Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...



        enter image description here



        Position: must they respect an order: left-right / first-second / top-down?



        enter image description here



        Once obtained these answers, adjust the design trying to:




        • Altering as less as possible the structure of each logo:


        enter image description here




        • Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design


        enter image description here






        share|improve this answer






























          9














          According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.



          There are certain conceptual premises to consider that can directly affect the design:



          Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?



          enter image description here



          Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...



          enter image description here



          Position: must they respect an order: left-right / first-second / top-down?



          enter image description here



          Once obtained these answers, adjust the design trying to:




          • Altering as less as possible the structure of each logo:


          enter image description here




          • Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design


          enter image description here






          share|improve this answer




























            9












            9








            9







            According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.



            There are certain conceptual premises to consider that can directly affect the design:



            Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?



            enter image description here



            Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...



            enter image description here



            Position: must they respect an order: left-right / first-second / top-down?



            enter image description here



            Once obtained these answers, adjust the design trying to:




            • Altering as less as possible the structure of each logo:


            enter image description here




            • Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design


            enter image description here






            share|improve this answer















            According to what you describe in the question, I think it's a combination of two logos in a square area rather than a single logo adaptation to a square format. It seems to be a company and its franchisor or representative. In fact, the adaptation to each logo separately has already been done, the first one fits in a square and the other choosing just the initials "VL" as you show in the example. Anyway I will try to answer in a general way and not particularly to this case.



            There are certain conceptual premises to consider that can directly affect the design:



            Hierarchy: should a hierarchy be established or avoided between the logos? Are both at the same level?



            enter image description here



            Flexibility: both (or one of the) logos are strict and unmodifiable or may allow some "alteration" in terms of design, such as text alignment, elements location ...



            enter image description here



            Position: must they respect an order: left-right / first-second / top-down?



            enter image description here



            Once obtained these answers, adjust the design trying to:




            • Altering as less as possible the structure of each logo:


            enter image description here




            • Balance the shapes and blank areas taking as reference the square limits, the paper edge in publishing design


            enter image description here







            share|improve this answer














            share|improve this answer



            share|improve this answer








            edited Feb 25 at 20:51

























            answered Feb 25 at 12:07









            DanielilloDanielillo

            22.7k13378




            22.7k13378























                3














                You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.



                This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.



                Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.



                Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.






                share|improve this answer






























                  3














                  You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.



                  This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.



                  Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.



                  Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.






                  share|improve this answer




























                    3












                    3








                    3







                    You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.



                    This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.



                    Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.



                    Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.






                    share|improve this answer















                    You are going to have to simplify the image in some way, such that it looks good and is readable/recognisable at any size. The two examples you posted fail in this regard.



                    This is something you would need to speak to your client about. For example, how much creative licence do you have? Is the Bosch Service logo inviolate? You may even need to check the branding guidelines for Bosch to see what is allowed and what isn't. Indeed it's possible you may not be allowed to use that logo at all at really small sizes. It could potentially be a legal minefield if you don't abide by their brand guidelines.



                    Consider whether or not the social networking ID/avatar needs to be the actual company logo. You could use another related image, and put the company logo on the businesses' social networking page instead, perhaps contained in the header/cover image.



                    Perhaps look at what other Bosch service centres have done on their own social networking pages. Obviously if you want to stand out from the crowd, it might not be a good idea to simply repeat what others have done.







                    share|improve this answer














                    share|improve this answer



                    share|improve this answer








                    edited Feb 25 at 11:13

























                    answered Feb 25 at 11:00









                    Billy KerrBilly Kerr

                    27.2k22058




                    27.2k22058























                        3














                        Polar format will fit inside a square and there's some room even left over.



                        An example (sorry for poor transformation accuracy



                        enter image description here






                        share|improve this answer




























                          3














                          Polar format will fit inside a square and there's some room even left over.



                          An example (sorry for poor transformation accuracy



                          enter image description here






                          share|improve this answer


























                            3












                            3








                            3







                            Polar format will fit inside a square and there's some room even left over.



                            An example (sorry for poor transformation accuracy



                            enter image description here






                            share|improve this answer













                            Polar format will fit inside a square and there's some room even left over.



                            An example (sorry for poor transformation accuracy



                            enter image description here







                            share|improve this answer












                            share|improve this answer



                            share|improve this answer










                            answered Feb 25 at 15:09









                            user287001user287001

                            22.4k21237




                            22.4k21237






























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